Description: Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

Genres: Documentary

Homepage: http://video.pbs.org/video/2365181302

Budget: $0 | Revenue : $0

Runtime: 54 minutes

Release Date: 2014-02-18